{"id":1261,"date":"2025-06-28T01:15:58","date_gmt":"2025-06-28T01:15:58","guid":{"rendered":"https:\/\/darrenslaughter.co\/?p=1261"},"modified":"2025-07-05T14:04:36","modified_gmt":"2025-07-05T14:04:36","slug":"market-yourself-as-a-contractor","status":"publish","type":"post","link":"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/","title":{"rendered":"Market Yourself as a Contractor"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#Why_Marketing_Matters_More_Than_Your_Toolbox\" >Why Marketing Matters More Than Your Toolbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#1_Identify_Your_Sweet_Spot\" >1. Identify Your Sweet Spot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#2_Build_a_Digital_Home_Base\" >2. Build a Digital Home Base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#3_Own_Your_Local_SEO\" >3. Own Your Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#4_Create_Content_That_Builds_Confidence\" >4. Create Content That Builds Confidence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#5_Collect_and_Display_Social_Proof\" >5. Collect and Display Social Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#6_Network_Like_Your_Business_Depends_On_It_Because_It_Does\" >6. Network Like Your Business Depends On It (Because It Does)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#7_Keep_Customers_Coming_Back\" >7. Keep Customers Coming Back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#8_Track_Learn_Improve\" >8. Track, Learn, Improve<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#Final_Thoughts\" >Final Thoughts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/darrenslaughter.co\/market-yourself-as-a-contractor\/#Ready_for_a_Quick_Win\" >Ready for a Quick Win?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Marketing_Matters_More_Than_Your_Toolbox\"><\/span>Why <a href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-with-angi-turn-pay-per-lead-dollars-into-contract-winning-relationships\/\">Marketing<\/a> Matters More Than Your Toolbox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine driving nails with a hammer that keeps slipping. Without the right grip, every swing wastes energy. <a href=\"https:\/\/darrenslaughter.co\/what-pinterest-traffic-can-teach-contractors-about-buyer-intent\/\">Marketing<\/a> works the same way. Your skills are the hammer; <a href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/\">marketing<\/a> is the grip that lets every hit land solidly on the mark\u2014your ideal customer. In a crowded field, a strong <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hKO2NN-300x204.jpeg\"  data-excerpt=\"Your crews pour concrete and swing hammers. Marketing feels like a separate language. Good news: you can learn it the same way you learned to read blueprints\u2014one clear line at a time. This guide turns construction marketing into a set of simple, actionable steps you can start today. 1. Lay the Foundation: Know Who You\u2019re&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-a-no-nonsense-1000-word-playbook\/\">marketing<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-tUA3vi-300x200.jpeg\"  data-excerpt=\"Why LSAs Deserve a Spot in Your Toolbelt Google\u2019s Local Services Ads (LSAs) sit above every other search result\u2014even traditional PPC\u2014when a homeowner types \u201cfoundation repair near me.\u201d They\u2019re pay-per-lead, not pay-per-click, so you spend money only when a prospect actually calls, messages, or books. Studies show construction and home-service companies typically pay $25 to&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-is-construction-marketing-with-google-local-services-ads-a-2025-playbook-for-contractors-who-want-the-phone-to-ring\/\">plan<\/a> doesn\u2019t just bring in leads; it filters out the wrong ones and builds steady, predictable work.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"1_Identify_Your_Sweet_Spot\"><\/span>1. Identify Your Sweet Spot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Key takeaway:<\/strong> People hire specialists, not generalists.<\/p>\n<ol>\n<li><strong>Choose a niche.<\/strong> Residential kitchen remodels, historic restorations, or energy\u2011efficient roofing\u2014pick one the market needs and you enjoy.<\/li>\n<li><strong>Map your ideal client.<\/strong> Age, income, location, and the kind of problems they want fixed. When you know who you\u2019re talking to, your message rings true.<\/li>\n<li><strong>Craft a one\u2011sentence promise.<\/strong> \u201cI help busy homeowners fall in love with their kitchens again\u2014on time and on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hgJfPE-300x200.jpeg\"  data-excerpt=\"Money feels tight, yet leads still have to flow. The good news? Some of the most effective contractor marketing tactics cost little more than sweat and persistence. Below is a 1,000-word game plan packed with free\u2014or almost free\u2014ways to get your phone ringing without raiding your tool trailer. 1. Turn Every Job Site Into a&hellip;\" href=\"https:\/\/darrenslaughter.co\/zero-dollar-hustle-the-best-marketing-for-contractors-with-no-budget\/\">budget<\/a>.\u201d Use it everywhere, from <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-5IivfW-300x200.jpeg\"  data-excerpt=\"Remember the good old days when you could hit a \u201cChat with a rep\u201d button inside Facebook Business Manager and a human being actually answered? In 2025, that feels like remembering pay phones. Today, if you run a business page and something breaks, the odds of getting real help from Facebook (now Meta) are close&hellip;\" href=\"https:\/\/darrenslaughter.co\/facebook-offers-no-support-for-business-pages-the-reality-and-how-to-survive-it\/\">business<\/a> cards to LinkedIn.<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_Build_a_Digital_Home_Base\"><\/span>2. Build a Digital Home Base<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your website is your online workshop. Keep it tidy, well\u2011lit, and stocked with proof of your craft.<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Essential Page<\/strong><\/th>\n<th><strong>Purpose<\/strong><\/th>\n<th><strong>Quick Fix<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Homepage<\/strong><\/td>\n<td>First impression<\/td>\n<td>Clear headline + short intro video<\/td>\n<\/tr>\n<tr>\n<td><strong>Portfolio\/Gallery<\/strong><\/td>\n<td>Show results<\/td>\n<td>Before\u2011and\u2011after photos with captions<\/td>\n<\/tr>\n<tr>\n<td><strong>Services<\/strong><\/td>\n<td>Explain offerings<\/td>\n<td>Bullet points, pricing ranges<\/td>\n<\/tr>\n<tr>\n<td><strong>About<\/strong><\/td>\n<td>Build trust<\/td>\n<td>Photo of you, team, licenses<\/td>\n<\/tr>\n<tr>\n<td><strong>Contact<\/strong><\/td>\n<td>Remove friction<\/td>\n<td>Form + click\u2011to\u2011call button<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Add <strong>schema markup<\/strong> (localBusiness) so search engines understand where you work and what you do. It\u2019s like hanging an illuminated sign outside your shop\u2014Google can spot you a mile away.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_Own_Your_Local_SEO\"><\/span>3. Own Your Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When a homeowner grabs their phone and types \u201cbathroom remodeler near me,\u201d you want to pop up first.<\/p>\n<ul>\n<li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-glQ3NQ-300x200.jpeg\"  data-excerpt=\"You don\u2019t need to out-spend the national chains\u2014you just need to out-think them. Below are battle-tested digital marketing ideas built for contractors who want the phone ringing and the calendar full without drowning in guru jargon. Grab a fresh cup of coffee, settle in, and let\u2019s map out a plan that works in the real&hellip;\" href=\"https:\/\/darrenslaughter.co\/contractor-digital-marketing-ideas-that-actually-win-jobs\/\">Google Business Profile<\/a>:<\/strong> Claim it, verify it, and stuff it with fresh photos, service categories, and short posts.<\/li>\n<li><strong>NAP consistency:<\/strong> Your name, address, and phone (NAP) must match exactly across directories\u2014Yelp, Angie\u2019s List, HomeAdvisor, even <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"Why Facebook Still Owns the Jobsite With 3.06 billion monthly active users, Facebook is the bustling digital main street where your future clients already hang out. (backlinko.com) Even as new platforms pop up, its reach and targeting muscle make it the #1 channel for local contractors who need steady leads, not fleeting likes. Add in&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-on-facebook-a-blueprint-for-leads-that-stick\/\">Facebook<\/a>. One mismatch is like giving directions with the wrong street number.<\/li>\n<li><strong>Location pages:<\/strong> If you serve multiple towns, create a page for each with a short project story and a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"If you\u2019re in the construction business, you already know word of mouth is gold. But in today\u2019s digital world, it\u2019s not just what your clients say at the local diner or over the backyard fence\u2014it\u2019s what they say online. Testimonials are the modern version of a handshake and a \u201ctrust me, they\u2019re good.\u201d Let\u2019s dig&hellip;\" href=\"https:\/\/darrenslaughter.co\/testimonials-in-construction-marketing-turning-happy-clients-into-your-best-sales-tool\/\">testimonial<\/a> from that town.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"4_Create_Content_That_Builds_Confidence\"><\/span>4. Create Content That Builds Confidence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think of content as tiny handshake moments happening 24\/7.<\/p>\n<ul>\n<li><strong>Blog posts and how\u2011to guides.<\/strong> Explain the difference between three\u2011tab and architectural shingles. Simple language turns confusion into clarity\u2014and you become the helpful expert.<\/li>\n<li><strong>Short videos.<\/strong> A 90\u2011second \u201cday on the job\u201d clip shows craftsmanship better than a glossary ever could.<\/li>\n<li><strong>Project spotlights.<\/strong> Break down materials, timeline, and cost range. People love seeing the math behind the magic.<\/li>\n<\/ul>\n<p>Post once a week. Consistency is a promise kept; promises kept lead to contracts signed.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"5_Collect_and_Display_Social_Proof\"><\/span>5. Collect and Display Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good review is a digital referral\u2014never let one slip away.<\/p>\n<ol>\n<li><strong>Ask at the right time.<\/strong> The day you finish a job and hand over the keys, clients are glowing. Send a quick link to leave a review on Google.<\/li>\n<li><strong>Showcase reviews on your site.<\/strong> Use a plugin or copy\u2011paste snippets onto project pages.<\/li>\n<li><strong>Turn reviews into visuals.<\/strong> A screenshot of a five\u2011star review shared on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-En0uEK-300x200.jpeg\"  data-excerpt=\"&nbsp; 1. See the Opportunity Before You Break Ground Instagram isn\u2019t just selfies and latte art\u2014it\u2019s 2 billion monthly users spending about 33 minutes a day on the app. (backlinko.com, demandsage.com) Better yet, construction brands average a healthy 4.4 % engagement rate, higher than most industries. (blog.hootsuite.com) That\u2019s prime real estate for builders, remodelers, and&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/\">Instagram<\/a> Stories reminds followers that real people trust you.<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"6_Network_Like_Your_Business_Depends_On_It_Because_It_Does\"><\/span>6. Network Like Your Business Depends On It (Because It Does)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Trade partners.<\/strong> Electricians, painters, and architects often overflow with work. Offer a referral swap: \u201cYou handle wiring; I\u2019ll send my next cabinet project your way.\u201d<\/li>\n<li><strong>Community events.<\/strong> Sponsor a local youth team or speak at a home\u2011show seminar. A live audience sees you as a neighbor, not a faceless <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-mxR16f-300x223.jpeg\"  data-excerpt=\"Why Angi Should Be on Your Bid List Angi (formerly Angie\u2019s List + HomeAdvisor) is more than another lead farm\u2014it\u2019s a sprawling digital subdivision where homeowners actively look for pros to tackle real projects today. The platform now connects 200,000-plus contractors with more than 150 million homeowners across the U.S. (angi.com) Couple that reach with&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-with-angi-turn-pay-per-lead-dollars-into-contract-winning-relationships\/\">contractor<\/a>.<\/li>\n<li><strong>LinkedIn and Facebook groups.<\/strong> Answer questions freely. Generosity plants seeds; patience harvests them.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"7_Keep_Customers_Coming_Back\"><\/span>7. Keep Customers Coming Back<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Acquiring a new client can cost five times more than keeping an old one. Treat past clients like VIPs.<\/p>\n<ul>\n<li><strong>Seasonal check\u2011ins.<\/strong> \u201cHey Jane, fall is coming\u2014want me to inspect your gutters before leaf season?\u201d<\/li>\n<li><strong>Maintenance plans.<\/strong> Offer discounted annual touch\u2011ups. Recurring revenue cushions slow months.<\/li>\n<li><strong>Referral rewards.<\/strong> A $50 gift card or a free upgrade turns happy clients into evangelists.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"8_Track_Learn_Improve\"><\/span>8. Track, Learn, Improve<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can\u2019t fix what you don\u2019t measure.<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Metric<\/strong><\/th>\n<th><strong>Tool<\/strong><\/th>\n<th><strong>Target<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Website leads<\/td>\n<td>Google Analytics<\/td>\n<td>Rising month over month<\/td>\n<\/tr>\n<tr>\n<td>Call tracking<\/td>\n<td>CallRail<\/td>\n<td>Know which <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/pinterest-300x157.webp\"  data-excerpt=\"When a homeowner scrolls through Pinterest, they\u2019re not just killing time\u2014they\u2019re drawing a roadmap for their next big purchase. Each pin saved, board organized, and keyword searched whispers where that person is on the journey from \u201csomeday dream\u201d to \u201ccall the contractor.\u201d By studying Pinterest traffic the way a builder studies blueprints, you, the contractor,&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-pinterest-traffic-can-teach-contractors-about-buyer-intent\/\">ads<\/a> drive calls<\/td>\n<\/tr>\n<tr>\n<td>Review count<\/td>\n<td>Google Business<\/td>\n<td>5\u201110 new reviews\/quarter<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Set aside one hour every Friday to review numbers. Small tweaks compound over time, the same way daily practice sharpens a chisel.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing yourself as a contractor isn\u2019t about shouting louder; it\u2019s about speaking clearly to the right people, at the right time, in the right place. Master your niche, polish your digital storefront, prove your worth through helpful content, and nurture every relationship like it\u2019s oak instead of plywood. Do that, and your calendar will fill itself.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Ready_for_a_Quick_Win\"><\/span>Ready for a Quick Win?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019d like an expert eye on the page most homeowners see first, <a href=\"https:\/\/darrenslaughter.co\/free-homepage-review\/\">get a <strong>free homepage review<\/strong> here<\/a>. It\u2019s fast, actionable, and can start turning visitors into quote requests today.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Why Marketing Matters More Than Your Toolbox Imagine driving nails with a hammer that keeps slipping. Without the right grip, every swing wastes energy. Marketing<\/p>\n","protected":false},"author":2,"featured_media":1064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_26010935_26010935":"","linkedin_uL8FmmzIDq_uL8FmmzIDq":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Yourself as a Contractor - 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