{"id":1163,"date":"2025-06-27T03:10:15","date_gmt":"2025-06-27T03:10:15","guid":{"rendered":"https:\/\/darrenslaughter.co\/?p=1163"},"modified":"2025-07-05T14:08:37","modified_gmt":"2025-07-05T14:08:37","slug":"top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today","status":"publish","type":"post","link":"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/","title":{"rendered":"Top 10 \u201cAbout Us\u201d Blunders That Cost You Trust (and How to Fix Them Today)"},"content":{"rendered":"<h4>Your Digital Handshake<\/h4>\n<p>Think of your <strong>About Us<\/strong> page as the first firm handshake on a jobsite. It sets tone, conveys confidence, and hints at how the next several weeks will feel. Yet many contractors treat this page like a dusty attic\u2014out of sight, out of mind. The result? Visitors bounce, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-tUA3vi-300x200.jpeg\"  data-excerpt=\"Why LSAs Deserve a Spot in Your Toolbelt Google\u2019s Local Services Ads (LSAs) sit above every other search result\u2014even traditional PPC\u2014when a homeowner types \u201cfoundation repair near me.\u201d They\u2019re pay-per-lead, not pay-per-click, so you spend money only when a prospect actually calls, messages, or books. Studies show construction and home-service companies typically pay $25 to&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-is-construction-marketing-with-google-local-services-ads-a-2025-playbook-for-contractors-who-want-the-phone-to-ring\/\">trust<\/a> evaporates before you ever swap <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-5IivfW-300x200.jpeg\"  data-excerpt=\"Remember the good old days when you could hit a \u201cChat with a rep\u201d button inside Facebook Business Manager and a human being actually answered? In 2025, that feels like remembering pay phones. Today, if you run a business page and something breaks, the odds of getting real help from Facebook (now Meta) are close&hellip;\" href=\"https:\/\/darrenslaughter.co\/facebook-offers-no-support-for-business-pages-the-reality-and-how-to-survive-it\/\">business<\/a> cards. Below are the ten most common blunders and the fast, practical repairs that help seal deals.<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#1_Talking_All_About_You%E2%80%94Not_Them\" >1. Talking All About You\u2014Not Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#2_Writing_Like_a_Legal_Contract\" >2. Writing Like a Legal Contract<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#3_Skipping_Faces_Showing_Stock_Photos\" >3. Skipping Faces, Showing Stock Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#4_Hiding_Location_and_Service_Area\" >4. Hiding Location and Service Area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#5_Forgetting_Proof%E2%80%94No_Numbers_No_Stories\" >5. Forgetting Proof\u2014No Numbers, No Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#6_Burying_Your_Mission_in_Fluff\" >6. Burying Your Mission in Fluff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#7_Ignoring_Social_Proof\" >7. Ignoring Social Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#8_Omitting_a_Clear_Call-to-Action\" >8. Omitting a Clear Call-to-Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#9_Sounding_Identical_to_Competitors\" >9. Sounding Identical to Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#10_Letting_the_Page_Stagnate_for_Years\" >10. Letting the Page Stagnate for Years<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/darrenslaughter.co\/top-10-about-us-blunders-that-cost-you-trust-and-how-to-fix-them-today\/#Ready_to_Turn_More_Clicks_into_Clients\" >Ready to Turn More Clicks into Clients?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Talking_All_About_You%E2%80%94Not_Them\"><\/span>1. Talking All About You\u2014Not Them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nYou open with \u201cWe\u2019ve been in business since 1995,\u201d then rattle off awards and square footage of your warehouse.<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nHomeowners care first about <strong>their<\/strong> leaky roof or cramped kitchen\u2014not your trophy shelf.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nStart with a single line that addresses their pain: <em>\u201cIf your family has outgrown its kitchen, we <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cQlj5X-300x225.jpeg\"  data-excerpt=\"Your Website Is a Work Truck\u2014Not a Show Car When you haul lumber to a job, you don\u2019t drive a chrome-plated show car; you choose the fastest, toughest truck you can afford. Your website should feel the same\u2014built for speed and ready to work. Every extra second of load time is like driving that truck&hellip;\" href=\"https:\/\/darrenslaughter.co\/contractor-website-design-cutting-page-load-time-in-half\/\">design<\/a> spaces that make weeknight dinners feel easy again.\u201d<\/em> Slide your credentials in later.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Writing_Like_a_Legal_Contract\"><\/span>2. Writing Like a Legal Contract<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nDense paragraphs stacked with passive voice and jargon: \u201cPursuant to best practices, our organization endeavours\u2026\u201d<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nPeople skim online. A wall of text looks like homework.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nUse short sentences, active verbs, and sub-headings. Read it aloud\u2014if you gasp for air, shorten it.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Skipping_Faces_Showing_Stock_Photos\"><\/span>3. Skipping Faces, Showing Stock Photos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nSmiling models in generic hard hats stand in for your crew.<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nTrust grows when prospects see real humans who might walk through their front door.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nSnap casual head-and-shoulder shots of key team members. Smartphones work; authenticity beats gloss every time. Caption each photo with first name, role, and a fun fact.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Hiding_Location_and_Service_Area\"><\/span>4. Hiding Location and Service Area<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nAn About Us page with no mention of where you work.<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nGoogle and visitors alike question whether you\u2019re \u201ctheir\u201d <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-BdRyuE-300x200.jpeg\"  data-excerpt=\"Local search is the shortest path from someone\u2019s phone to your front door. According to Google\u2019s own data, \u201cnear me\u201d searches have grown every year since 2019, and roughly\u202ffour in five people who perform one visit a business within a day. If your Google\u202fBusiness\u202fProfile (GBP) isn\u2019t buttoned\u2011up, you\u2019re handing leads to the competitor down the&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-win-local-search-google-business-profile-tactics-that-actually-work-in-2025\/\">local<\/a> pro.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nAdd a simple line: <em>\u201cProudly serving Bucks, Montgomery, and Chester counties from our shop in Doylestown.\u201d<\/em> Include a small map or list of towns.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Forgetting_Proof%E2%80%94No_Numbers_No_Stories\"><\/span>5. Forgetting Proof\u2014No Numbers, No Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nVague claims: \u201cWe deliver excellence,\u201d \u201cWe value quality.\u201d<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nEmpty adjectives slide off the brain. Numbers and stories stick.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nSwap adjectives for stats: <em>\u201cOver 240 kitchens remodeled since 2020\u201493 % finished on or under <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hgJfPE-300x200.jpeg\"  data-excerpt=\"Money feels tight, yet leads still have to flow. The good news? Some of the most effective contractor marketing tactics cost little more than sweat and persistence. Below is a 1,000-word game plan packed with free\u2014or almost free\u2014ways to get your phone ringing without raiding your tool trailer. 1. Turn Every Job Site Into a&hellip;\" href=\"https:\/\/darrenslaughter.co\/zero-dollar-hustle-the-best-marketing-for-contractors-with-no-budget\/\">budget<\/a>.\u201d<\/em> Pair with a two-sentence mini-case study.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Burying_Your_Mission_in_Fluff\"><\/span>6. Burying Your Mission in Fluff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nA meandering mission paragraph that starts strong and drifts into buzzwords.<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nVisitors give you eight seconds before deciding to scroll\u2014or split.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nCraft a single, concrete mission statement: <em>\u201cWe build durable, energy-smart homes that age gracefully with your family.\u201d<\/em> Put it in bold up top.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_Ignoring_Social_Proof\"><\/span>7. Ignoring Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nNo <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"If you\u2019re in the construction business, you already know word of mouth is gold. But in today\u2019s digital world, it\u2019s not just what your clients say at the local diner or over the backyard fence\u2014it\u2019s what they say online. Testimonials are the modern version of a handshake and a \u201ctrust me, they\u2019re good.\u201d Let\u2019s dig&hellip;\" href=\"https:\/\/darrenslaughter.co\/testimonials-in-construction-marketing-turning-happy-clients-into-your-best-sales-tool\/\">testimonials<\/a>, no review snippets, no logos of associations.<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nThird-party validation lowers decision risk. Without it, you\u2019re just another claim.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nEmbed one hard-hitting testimonial inside a quote block:<\/p>\n<blockquote><p>\u201cTheir crew finished our deck two days early and even shoveled snow off the driveway.\u201d \u2014 Maria, Willow Grove<\/p><\/blockquote>\n<p>Link the text to the full review for credibility.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"8_Omitting_a_Clear_Call-to-Action\"><\/span>8. Omitting a Clear Call-to-Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nVisitors reach the bottom and hit a dead end\u2014no button, no phone number.<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nMicro-confusion kills momentum. Even interested readers wander off.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nEnd with a bold button: <strong>\u201cBook a 15-Minute Design Call\u201d<\/strong> or <strong>\u201cGet My Free Estimate.\u201d<\/strong> Keep the wording action-oriented and specific.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"9_Sounding_Identical_to_Competitors\"><\/span>9. Sounding Identical to Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nYou promise \u201cquality craftsmanship\u201d and \u201cexceptional customer service\u201d\u2014just like everyone else.<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nWhen value propositions blur, prospects default to price shopping.<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nHighlight one uncopyable trait. Example: <em>\u201cEvery project includes a two-year workmanship warranty\u2014double the industry norm.\u201d<\/em> Unique promises lodge in memory.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"10_Letting_the_Page_Stagnate_for_Years\"><\/span>10. Letting the Page Stagnate for Years<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Blunder<\/strong><br \/>\nThe last update was a staff photo from 2018 featuring hairstyles nobody sports anymore.<\/p>\n<p><strong>Why It Hurts<\/strong><br \/>\nOutdated info signals neglect. If your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-1DcPFG-300x284.jpeg\"  data-excerpt=\"Choosing a website design partner shouldn\u2019t feel like rolling the dice on a blind bid. The right firm turns your online presence into a 24\/7 sales machine; the wrong one leaves you with a pricey digital pamphlet that no one reads. Below is a practical, no-fluff checklist\u2014built for contractors\u2014covering everything you need to vet a&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-to-look-for-in-a-construction-website-design-company\/\">website<\/a> looks ignored, will the project get attention?<\/p>\n<p><strong>Quick Fix<\/strong><br \/>\nSet a calendar reminder every quarter to refresh stats, swap <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY-300x199.jpeg\"  data-excerpt=\"Your contractor website isn\u2019t just a digital business card\u2014it\u2019s your hardest-working employee. It works 24\/7. It never takes a lunch break. And if it\u2019s built right, it can be your top source of leads, even while you&#039;re up on a ladder or behind the wheel of your truck. But here\u2019s the thing: most contractor websites&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\">photos<\/a>, and update certifications. Small tweaks prove you\u2019re active and improving.<\/p>\n<hr \/>\n<h4>Bonus: An About Us Checklist You Can Copy Today<\/h4>\n<ol>\n<li><strong>Headline<\/strong> that speaks to customer pain and your solution.<\/li>\n<li><strong>Opening paragraph<\/strong> in plain English, customer-focused.<\/li>\n<li><strong>Mission statement<\/strong> in one sentence.<\/li>\n<li><strong>Real photos<\/strong> of your team and recent work.<\/li>\n<li><strong>Proof points<\/strong>\u2014numbers, awards, memberships.<\/li>\n<li><strong>Mini-story<\/strong> spotlighting a project win.<\/li>\n<li><strong>Service area map<\/strong> or list.<\/li>\n<li><strong>CTA button<\/strong> with action verb.<\/li>\n<li><strong>Contact details<\/strong>\u2014phone, email, social icons.<\/li>\n<li><strong>Quarterly review date<\/strong> noted in your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hKO2NN-300x204.jpeg\"  data-excerpt=\"Your crews pour concrete and swing hammers. Marketing feels like a separate language. Good news: you can learn it the same way you learned to read blueprints\u2014one clear line at a time. This guide turns construction marketing into a set of simple, actionable steps you can start today. 1. Lay the Foundation: Know Who You\u2019re&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-a-no-nonsense-1000-word-playbook\/\">marketing<\/a> calendar.<\/li>\n<\/ol>\n<p>Check every box, and you\u2019ll outshine 90 % of competing pages.<\/p>\n<hr \/>\n<h4>Key Takeaways<\/h4>\n<ul>\n<li>Your About Us page isn\u2019t about you alone\u2014it\u2019s about how your story solves the visitor\u2019s problem.<\/li>\n<li>Real faces, real numbers, and real locations build quick trust.<\/li>\n<li>Tight copy, fresh updates, and a clear CTA turn casual browsers into solid <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"Why Facebook Still Owns the Jobsite With 3.06 billion monthly active users, Facebook is the bustling digital main street where your future clients already hang out. (backlinko.com) Even as new platforms pop up, its reach and targeting muscle make it the #1 channel for local contractors who need steady leads, not fleeting likes. Add in&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-on-facebook-a-blueprint-for-leads-that-stick\/\">leads<\/a>.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Ready_to_Turn_More_Clicks_into_Clients\"><\/span>Ready to Turn More Clicks into Clients?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A compelling About Us page is only as strong as the homepage that feeds it. <strong>Grab a free, personalized homepage review today at <a href=\"https:\/\/darrenslaughter.co\/free-homepage-review\/\">DarrenSlaughter.co\/free-homepage-review<\/a><\/strong> and uncover quick wins that convert curious visitors into confident customers before your competitors do.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Your Digital Handshake Think of your About Us page as the first firm handshake on a jobsite. It sets tone, conveys confidence, and hints at<\/p>\n","protected":false},"author":2,"featured_media":1033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_26010935_26010935":"","linkedin_uL8FmmzIDq_uL8FmmzIDq":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 \u201cAbout Us\u201d Blunders That Cost You Trust (and How to Fix Them Today) - 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