{"id":413,"date":"2025-06-07T12:19:55","date_gmt":"2025-06-07T12:19:55","guid":{"rendered":"https:\/\/darrenslaughter.co\/?p=413"},"modified":"2025-07-05T14:39:19","modified_gmt":"2025-07-05T14:39:19","slug":"when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales","status":"publish","type":"post","link":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/","title":{"rendered":"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales"},"content":{"rendered":"

Every contractor<\/a> knows delays kill profits. Show up two hours late, and the homeowner\u2019s<\/a> already calling the next roofer. Online, the clock ticks even faster: each extra second your pages take to load is a neon sign telling prospects to bail. Below is a no\u2011fluff look at how sluggish speed drains traffic, trust<\/a>, rankings, and ultimately revenue\u2014and why fixing it should rank right beside sharpening your circular saw.<\/p>\n

\n

1. Bounce Rates Skyrocket After Three Seconds<\/h4>\n

Users decide in micro\u2011seconds whether a page feels snappy. Data compiled by Shopify shows fast\u2011loading pages<\/a> (<\u202f3\u202fs) average an 8\u202f% bounce rate, but at four seconds that jumps to 24\u202f%, and at five seconds an ugly 38\u202f%\u202f\u2014nearly one in four visitors gone before your hero image finishes fading in. (shopify.com<\/a>)<\/p>\n

SiteBuilderReport piles on: just a two\u2011second delay can more than double<\/strong> bounce rates, and stretching load time from one to ten seconds boosts the odds of abandonment by 123\u202f%. (sitebuilderreport.com<\/a>)<\/p>\n

For contractors who rely on local traffic and word\u2011of\u2011mouth, every bounce is a missed chance to land a high\u2011margin job across town.<\/p>\n

\n

2. Slow Speed Slashes Conversions<\/h4>\n

It\u2019s not just top\u2011of\u2011funnel window\u2011shoppers who ghost\u2014you bleed hard leads too. Queue\u2011it\u2019s 2025 benchmark study found that shaving a single second off mobile load time raised conversion rates by 5.9\u202f%<\/strong> and cut bounce by nearly 9\u202f%. (queue-it.com<\/a>)<\/p>\n

Translate that to contractor<\/a> math: a site generating 100 estimate requests a month at a 25\u202f% close rate books 25 jobs. Slow pages that cost even 6\u202f% of those leads drop you to 23\u201324 projects\u2014two roofs or kitchens vaporized. Over a year that\u2019s tens of thousands in lost revenue.<\/p>\n

\n

3. Google Ranks Fast Sites Higher\u2014Period<\/h4>\n

Since 2021 page speed has been a ranking signal; in 2024 Google tightened the screws again by replacing First Input Delay (FID) with Interaction to Next Paint (INP)<\/strong>. Anything above 200\u202fms now lands in the \u201cneeds improvement\u201d bucket and can weigh down positions, especially after the March\u202f2025 Core Update put even more emphasis on user\u2011experience metrics. (web.dev<\/a>)<\/p>\n

Google\u2019s own docs also keep the 2.5\u2011second Largest Contentful Paint (LCP) threshold in play. Fail either metric and your perfectly optimized service\u2011area page might get outranked by a competitor with half your backlinks but faster code. (web.dev<\/a>)<\/p>\n

\n

4. Mobile Users Feel the Pain First<\/h4>\n

Mobile traffic now drives 59\u202f% of all web<\/a> visits, and the average mobile page still loads 87.8\u202f% slower<\/strong> than its desktop twin. (queue-it.com<\/a>) Homeowners scrolling a phone while standing under a leaky ceiling won\u2019t wait for bloated sliders to finish spinning; they\u2019ll hit call on the next listing.<\/p>\n

\n

5. Ad Dollars Down the Drain<\/h4>\n

Running Google Ads<\/a> or Facebook<\/a> campaigns? Every paid click that stalls at a blank white screen is wasted budget<\/a>. Slow landing pages<\/a> not only convert fewer visitors, they also raise your cost per click: Google\u2019s Quality Score model penalizes sluggish sites with higher bid prices, so you pay more to reach users who are less likely to convert. It\u2019s the digital equivalent of pouring premium gas into a truck that never leaves the driveway.<\/p>\n

\n

6. Trust Takes an Immediate Hit<\/h4>\n

Page speed is visceral. A study out of Google\u2019s UX team found that users form an aesthetic impression of a site within 50\u202fmilliseconds. When content drags, it feels outdated, glitchy, even unsafe. For contractors selling projects that can cost five figures or more, slow load equals \u201cthese guys don\u2019t have their act together.\u201d High\u2011intent homeowners get spooked and look elsewhere.<\/p>\n

\n

7. Speed Impacts Every Step of Your Funnel<\/h4>\n
    \n
  1. Top of funnel<\/a><\/strong> \u2013 Slow blog load = fewer organic readers.<\/li>\n
  2. Middle of funnel<\/strong> \u2013 Image galleries choke = prospects never see your beautiful before\u2011and\u2011after shots.<\/li>\n
  3. Bottom of funnel<\/strong> \u2013 Laggy quote form = abandonment halfway through.<\/li>\n<\/ol>\n

    The compound effect across stages means the true cost of slow performance is exponential, not linear.<\/p>\n

    \n

    8. Core Web Vitals Are Now Table Stakes<\/h4>\n

    Google doesn\u2019t hide the rules:<\/p>\n\n\n\n\n\n\n\n
    Vital<\/th>\nGood Threshold<\/th>\n<\/tr>\n<\/thead>\n
    LCP<\/td>\n\u2264\u202f2.5\u202fs<\/td>\n<\/tr>\n
    INP<\/td>\n\u2264\u202f200\u202fms<\/td>\n<\/tr>\n
    CLS<\/td>\n\u2264\u202f0.1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Fall outside the green zone and both rankings and ad performance suffer. Contractors hitting these marks often see a one\u2011two punch of higher organic positions and<\/strong> better paid\u2011search Quality Scores.<\/p>\n

    \n

    9. Seasonal Surges Expose Weaknesses<\/h4>\n

    Storm season hits, or a viral TikTok about ice\u2011dam damage drives sudden traffic. If your server can\u2019t handle the spike, load times balloon, visitors flee, and you miss the revenue rush. Worse, negative user signals during that surge can imprint on Google\u2019s databases and suppress rankings long after the traffic spike ends.<\/p>\n

    \n

    10. The Fix Isn\u2019t Rocket Science\u2014But Ignoring It Is Costly<\/h4>\n

    Compress images below 150\u202fKB, adopt modern formats like WebP, defer non\u2011critical JavaScript, switch to a lightweight theme, and enable caching at your host. Most contractor sites shedding the fancy slider or video background can drop several seconds overnight. Each quick win puts real money back in the pipeline.<\/p>\n

    \n

    Bottom Line<\/h3>\n

    Slow speed is the silent job\u2011site thief\u2014stealing prospects at the doorstep, siphoning ad budgets, denting trust, and dragging down search visibility. Think of every extra second like a crew no\u2011show: deadlines slip, clients grumble, and referrals dry up. Sharpen your digital toolset, bring those Core Web Vitals<\/a> into the green, and your website<\/a> will start working as hard as your crews in the field.<\/p>\n

    Want to see if your homepage is speaking the right language?<\/strong>
    \nGet a     free homepage review<\/a> and find out exactly what to fix to get more calls, clicks, and conversions.<\/p>\n

    No strings. Just real advice that helps your site do its job.<\/p>\n

    <\/div>","protected":false},"excerpt":{"rendered":"

    Every contractor knows delays kill profits. Show up two hours late, and the homeowner\u2019s already calling the next roofer. Online, the clock ticks even faster:<\/p>\n","protected":false},"author":2,"featured_media":414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_26010935_26010935":"","linkedin_uL8FmmzIDq_uL8FmmzIDq":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites-for-contractors"],"yoast_head":"\nWhen Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales - DARREN SLAUGHTER<\/title>\n<meta name=\"description\" content=\"Discover how a fast website can increase traffic and revenue. Delays can cost you visitors and profits\u2014learn how to fix it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales\" \/>\n<meta property=\"og:description\" content=\"Discover how a fast website can increase traffic and revenue. Delays can cost you visitors and profits\u2014learn how to fix it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"DARREN SLAUGHTER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DarrenSlaughterCo\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DarrenSlaughterCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-07T12:19:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-05T14:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DarenSlaughter\" \/>\n<meta name=\"twitter:site\" content=\"@DarenSlaughter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/\"},\"author\":{\"name\":\"Darren\",\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667\"},\"headline\":\"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales\",\"datePublished\":\"2025-06-07T12:19:55+00:00\",\"dateModified\":\"2025-07-05T14:39:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/\"},\"wordCount\":937,\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg\",\"articleSection\":[\"Websites for contractors\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/\",\"url\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/\",\"name\":\"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales - DARREN SLAUGHTER\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg\",\"datePublished\":\"2025-06-07T12:19:55+00:00\",\"dateModified\":\"2025-07-05T14:39:19+00:00\",\"description\":\"Discover how a fast website can increase traffic and revenue. Delays can cost you visitors and profits\u2014learn how to fix it.\",\"breadcrumb\":{\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#primaryimage\",\"url\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg\",\"contentUrl\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg\",\"width\":2160,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/darrenslaughter.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/darrenslaughter.co\/#website\",\"url\":\"https:\/\/darrenslaughter.co\/\",\"name\":\"Websites for Contractors\",\"description\":\"Contractor Websites That Work!\",\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667\"},\"alternateName\":\"Contractor Websites\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/darrenslaughter.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667\",\"name\":\"Darren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/05\/download-1-scaled.png\",\"contentUrl\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/05\/download-1-scaled.png\",\"width\":2560,\"height\":1267,\"caption\":\"Darren\"},\"logo\":{\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/image\/\"},\"description\":\"My job is to help construction companies translate what they do into a website that actually works\u2014for the visitor and the bottom line. Let's start with a free home page review and see where your website can take you.\",\"sameAs\":[\"https:\/\/www.facebook.com\/DarrenSlaughterCo\/\",\"https:\/\/www.linkedin.com\/in\/darrenslaughter\/\",\"https:\/\/x.com\/DarenSlaughter\",\"https:\/\/www.youtube.com\/@DarrenSlaughterdotCo\"],\"url\":\"https:\/\/darrenslaughter.co\/author\/darren\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales - DARREN SLAUGHTER","description":"Discover how a fast website can increase traffic and revenue. Delays can cost you visitors and profits\u2014learn how to fix it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/","og_locale":"en_US","og_type":"article","og_title":"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales","og_description":"Discover how a fast website can increase traffic and revenue. Delays can cost you visitors and profits\u2014learn how to fix it.","og_url":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/","og_site_name":"DARREN SLAUGHTER","article_publisher":"https:\/\/www.facebook.com\/DarrenSlaughterCo\/","article_author":"https:\/\/www.facebook.com\/DarrenSlaughterCo\/","article_published_time":"2025-06-07T12:19:55+00:00","article_modified_time":"2025-07-05T14:39:19+00:00","og_image":[{"width":2160,"height":1440,"url":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg","type":"image\/jpeg"}],"author":"Darren","twitter_card":"summary_large_image","twitter_creator":"@DarenSlaughter","twitter_site":"@DarenSlaughter","twitter_misc":{"Written by":"Darren","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#article","isPartOf":{"@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/"},"author":{"name":"Darren","@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667"},"headline":"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales","datePublished":"2025-06-07T12:19:55+00:00","dateModified":"2025-07-05T14:39:19+00:00","mainEntityOfPage":{"@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/"},"wordCount":937,"publisher":{"@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667"},"image":{"@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg","articleSection":["Websites for contractors"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/","url":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/","name":"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales - DARREN SLAUGHTER","isPartOf":{"@id":"https:\/\/darrenslaughter.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#primaryimage"},"image":{"@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg","datePublished":"2025-06-07T12:19:55+00:00","dateModified":"2025-07-05T14:39:19+00:00","description":"Discover how a fast website can increase traffic and revenue. Delays can cost you visitors and profits\u2014learn how to fix it.","breadcrumb":{"@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#primaryimage","url":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg","contentUrl":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ZXQ4uh.jpeg","width":2160,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/darrenslaughter.co\/when-your-website-crawls-your-leads-walk-why-slow-load-times-crush-contractor-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/darrenslaughter.co\/"},{"@type":"ListItem","position":2,"name":"When Your Website Crawls, Your Leads Walk: Why Slow Load Times Crush Contractor Sales"}]},{"@type":"WebSite","@id":"https:\/\/darrenslaughter.co\/#website","url":"https:\/\/darrenslaughter.co\/","name":"Websites for Contractors","description":"Contractor Websites That Work!","publisher":{"@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667"},"alternateName":"Contractor Websites","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darrenslaughter.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667","name":"Darren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/image\/","url":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/05\/download-1-scaled.png","contentUrl":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/05\/download-1-scaled.png","width":2560,"height":1267,"caption":"Darren"},"logo":{"@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/image\/"},"description":"My job is to help construction companies translate what they do into a website that actually works\u2014for the visitor and the bottom line. Let's start with a free home page review and see where your website can take you.","sameAs":["https:\/\/www.facebook.com\/DarrenSlaughterCo\/","https:\/\/www.linkedin.com\/in\/darrenslaughter\/","https:\/\/x.com\/DarenSlaughter","https:\/\/www.youtube.com\/@DarrenSlaughterdotCo"],"url":"https:\/\/darrenslaughter.co\/author\/darren\/"}]}},"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":3,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"predecessor-version":[{"id":1772,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/posts\/413\/revisions\/1772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/media\/414"}],"wp:attachment":[{"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}