{"id":1897,"date":"2025-08-11T08:59:03","date_gmt":"2025-08-11T12:59:03","guid":{"rendered":"https:\/\/darrenslaughter.co\/?p=1897"},"modified":"2025-08-11T08:59:03","modified_gmt":"2025-08-11T12:59:03","slug":"sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse","status":"publish","type":"post","link":"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/","title":{"rendered":"SMS Text Message Marketing for Contractors: The Pocket-Sized Powerhouse"},"content":{"rendered":"<p>Picture this: you\u2019re on a jobsite when your phone buzzes. You glance down, skim a short message, and get right back to work\u2014all in under five seconds. That\u2019s the magic of SMS. For contractors, text message <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hKO2NN-300x204.jpeg\"  data-excerpt=\"Your crews pour concrete and swing hammers. Marketing feels like a separate language. Good news: you can learn it the same way you learned to read blueprints\u2014one clear line at a time. This guide turns construction marketing into a set of simple, actionable steps you can start today. 1. Lay the Foundation: Know Who You\u2019re&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-a-no-nonsense-1000-word-playbook\/\">marketing<\/a> isn\u2019t just another tactic; it\u2019s a direct line to homeowners who already live on their phones. Below is a nuts-and-bolts guide to weaving SMS into your marketing tool belt\u2014written in plain English, packed with examples, and built for real-world results.<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Why_SMS_Belongs_in_Your_Toolkit\" >Why SMS Belongs in Your Toolkit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Five_Smart_Ways_Contractors_Use_Texts\" >Five Smart Ways Contractors Use Texts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Growing_Your_Opt-In_List_Without_Being_Pushy\" >Growing Your Opt-In List (Without Being Pushy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Crafting_Texts_That_Get_Replies\" >Crafting Texts That Get Replies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Timing_and_Frequency\" >Timing and Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Picking_the_Right_Platform\" >Picking the Right Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Measuring_Success\" >Measuring Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Staying_Legit_Without_Killing_the_Vibe\" >Staying Legit Without Killing the Vibe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Final_Thoughts_A_Tiny_Screen_A_Massive_Opportunity\" >Final Thoughts: A Tiny Screen, A Massive Opportunity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/#Ready_to_Turn_Those_Texts_Into_Booked_Jobs\" >Ready to Turn Those Texts Into Booked Jobs?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_SMS_Belongs_in_Your_Toolkit\"><\/span>Why SMS Belongs in Your Toolkit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Lightning-fast open rates<\/strong><br \/>\nTexts boast a 98 % open rate, while email averages 20 %. Think of SMS as the jobsite walkie-talkie: short, clear, impossible to ignore.<\/li>\n<li><strong>Zero-friction engagement<\/strong><br \/>\n<a href=\"https:\/\/darrenslaughter.co\/ada-compliance-made-simple-for-construction-websites\/\">Customers<\/a> don\u2019t need an app or social login. The default messaging app they already use does the job.<\/li>\n<li><strong>Built-in urgency<\/strong><br \/>\nTexts land instantly and usually get read within three minutes\u2014a handy edge when you\u2019re offering a one-day deal on gutter cleanings before the next storm.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Five_Smart_Ways_Contractors_Use_Texts\"><\/span>Five Smart Ways <a href=\"https:\/\/darrenslaughter.co\/voice-search-is-here-optimizing-contractor-websites-for-hey-google-and-alexa-queries-in-2025\/\">Contractors<\/a> Use Texts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Appointment Confirmations &amp; Reminders<\/strong><br \/>\n\u201cHi Jenna\u2014Electric Pro arrives tomorrow at 8 am to install your new panel. Reply C to confirm.\u201d Fewer no-shows, smoother schedules.<\/li>\n<li><strong>Job-Status Updates<\/strong><br \/>\nKeep anxious homeowners in the loop: \u201cKitchen demo done! Cabinets arrive Thursday. Reply with any questions.\u201d Transparency builds <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-tUA3vi-300x200.jpeg\"  data-excerpt=\"Why LSAs Deserve a Spot in Your Toolbelt Google\u2019s Local Services Ads (LSAs) sit above every other search result\u2014even traditional PPC\u2014when a homeowner types \u201cfoundation repair near me.\u201d They\u2019re pay-per-lead, not pay-per-click, so you spend money only when a prospect actually calls, messages, or books. Studies show construction and home-service companies typically pay $25 to&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-is-construction-marketing-with-google-local-services-ads-a-2025-playbook-for-contractors-who-want-the-phone-to-ring\/\">trust<\/a>.<\/li>\n<li><strong>Flash Promotions<\/strong><br \/>\nSlow week? Text past customers: \u201cThis Friday only: 10 % off driveway sealing. Reply YES for a free quote.\u201d Quick bump in cash flow.<\/li>\n<li><strong>Review Requests<\/strong><br \/>\nSend a link minutes after the final walkthrough while the positive vibes are fresh: \u201cThanks for choosing Apex Roofing! Would you mind rating us? [Google link]\u201d<\/li>\n<li><strong>Referral Nudges<\/strong><br \/>\n\u201cLove your new deck? Refer a friend and both of you get $250 off your next <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-siS7ut-300x200.jpeg\"  data-excerpt=\"Why \u201cWhen Will It Be Done?\u201d Is Your Make\u2011or\u2011Break Question Homeowners don\u2019t obsess over invoice line items nearly as much as they fret about time. It\u2019s baked into every renovation horror story they\u2019ve heard from neighbors\u2014projects that dragged on for months, crews that vanished after demo day, jobs that \u201cfinished\u201d with blue painter\u2019s tape still&hellip;\" href=\"https:\/\/darrenslaughter.co\/building-trust-with-build-times-using-project-timelines-and-live-progress-trackers-to-win-nervous-homeowners\/\">project<\/a>. Reply REFERRAL for details.\u201d<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Growing_Your_Opt-In_List_Without_Being_Pushy\"><\/span>Growing Your Opt-In List (Without Being Pushy)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong><a href=\"https:\/\/darrenslaughter.co\/how-to-know-you-contractor-website-just-needs-tweeks\/\">Website<\/a> pop-ups and forms<\/strong><br \/>\nOffer a \u201cGet a free maintenance checklist\u2014texted right to your phone.\u201d Make the benefit crystal clear.<\/li>\n<li><strong>On-site signage<\/strong><br \/>\nA simple QR code on yard signs or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/truck-300x167.png\"  data-excerpt=\"Imagine if every mile your crew drives was also a mini-parade for your brand. That\u2019s the magic of a well-designed truck wrap. Unlike paid ads that disappear when the budget stops, a wrap turns your fleet into 24\/7 billboards\u2014no monthly invoice attached. Why Wraps Deserve a Spot in Your 2025 Budget A single wrapped vehicle&hellip;\" href=\"https:\/\/darrenslaughter.co\/truck-wraps-in-construction-marketing-rolling-billboards-that-print-leads\/\">truck wraps<\/a> can auto-launch a pre-filled text: \u201cText ROOF to 55555 for a no-obligation estimate.\u201d<\/li>\n<li><strong>Post-service follow-ups<\/strong><br \/>\nAfter a job well done, ask happy <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-FH3UPr-300x199.jpeg\"  data-excerpt=\"Stop Hiding Your Best Evidence Every finished project tells a story\u2014from the warped joists you discovered on demo day to the homeowner\u2019s happy dance when the final punch\u2011list item cleared. Yet most contractor websites reduce that drama to a bland \u201cbefore\/after\u201d slider and a two\u2011line testimonial. You\u2019re leaving money on the table. A case story&hellip;\" href=\"https:\/\/darrenslaughter.co\/turn-case-stories-into-sales-weapons-a-contractors-blueprint-for-converting-proof-into-profit\/\">clients<\/a> if they\u2019d like VIP alerts for seasonal deals. Most will say yes.<\/li>\n<\/ul>\n<p>Collect opt-ins everywhere you meet prospects\u2014online and offline\u2014and always make opting out as easy as replying STOP.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Crafting_Texts_That_Get_Replies\"><\/span>Crafting Texts That Get Replies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Lead with value in the first 40 characters<\/strong><br \/>\nPhones often preview only the first line. Make it count.<\/li>\n<li><strong>Write like you talk<\/strong><br \/>\nToss the corporate speak. \u201cNeed your HVAC winter-ready?\u201d beats \u201cWe are offering seasonal preventative maintenance <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY-300x199.jpeg\"  data-excerpt=\"Your contractor website isn\u2019t just a digital business card\u2014it\u2019s your hardest-working employee. It works 24\/7. It never takes a lunch break. And if it\u2019s built right, it can be your top source of leads, even while you&#039;re up on a ladder or behind the wheel of your truck. But here\u2019s the thing: most contractor websites&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\">services<\/a>.\u201d<\/li>\n<li><strong>One clear call to action<\/strong><br \/>\nEvery message should ask for one thing\u2014confirm, click, call, or reply. Multiple CTAs confuse and stall action.<\/li>\n<li><strong>Personalize smartly<\/strong><br \/>\nUse first names and reference the project type: \u201cHey Carlos, ready to finish that basement?\u201d<\/li>\n<li><strong>Keep it short\u2014160 characters is ideal<\/strong><br \/>\nThink of each text as a sticky note, not a brochure.<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Timing_and_Frequency\"><\/span>Timing and Frequency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Best hours<\/strong>: Late morning (10 am\u2013noon) or late afternoon (3 pm\u20135 pm) in the customer\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-BdRyuE-300x200.jpeg\"  data-excerpt=\"Local search is the shortest path from someone\u2019s phone to your front door. According to Google\u2019s own data, \u201cnear me\u201d searches have grown every year since 2019, and roughly\u202ffour in five people who perform one visit a business within a day. If your Google\u202fBusiness\u202fProfile (GBP) isn\u2019t buttoned\u2011up, you\u2019re handing leads to the competitor down the&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-win-local-search-google-business-profile-tactics-that-actually-work-in-2025\/\">local<\/a> time.<\/li>\n<li><strong>Cadence<\/strong>: 4\u20136 texts per month hit the sweet spot. More feels spammy; less risks being forgotten.<\/li>\n<li><strong>Event-triggered<\/strong> beats random blasts**: Send texts when they matter\u2014estimate received, permit approved, rain delay\u2014rather than \u201cjust because it\u2019s Tuesday.\u201d<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Picking_the_Right_Platform\"><\/span>Picking the Right Platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Look for SMS tools that:<\/p>\n<ul>\n<li><strong>Integrate with your CRM<\/strong> so you can segment by service line or geography.<\/li>\n<li><strong>Automate drip sequences<\/strong> (e.g., welcome series, review requests).<\/li>\n<li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-5IivfW-300x200.jpeg\"  data-excerpt=\"Remember the good old days when you could hit a \u201cChat with a rep\u201d button inside Facebook Business Manager and a human being actually answered? In 2025, that feels like remembering pay phones. Today, if you run a business page and something breaks, the odds of getting real help from Facebook (now Meta) are close&hellip;\" href=\"https:\/\/darrenslaughter.co\/facebook-offers-no-support-for-business-pages-the-reality-and-how-to-survive-it\/\">Support<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-En0uEK-300x200.jpeg\"  data-excerpt=\"Scrolling through endless marketing advice can feel like rummaging in a cluttered toolbox\u2014lots of gadgets, little guidance on which one actually fixes the leak. This article hands you a streamlined set of advertising \u201cpower tools\u201d that successful contractors use today, plus real-world tips on how to work each one. Grab your coffee, pull up a&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/\">keywords<\/a> and short codes<\/strong> for easy opt-ins.<\/li>\n<li><strong>Track clicks and replies<\/strong> so you can spot winning messages fast.<\/li>\n<\/ul>\n<p>Popular options include Podium, Twilio, and EZ Texting, but choose the one that plays nicely with your existing tech stack.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Measuring_Success\"><\/span>Measuring Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>What It Tells You<\/th>\n<th>Good Benchmark<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Opt-in rate<\/td>\n<td>How compelling your sign-up offers are<\/td>\n<td>5 %+ of site visitors<\/td>\n<\/tr>\n<tr>\n<td>Delivery rate<\/td>\n<td>List quality and carrier compliance<\/td>\n<td>95 %+<\/td>\n<\/tr>\n<tr>\n<td>Click-through rate<\/td>\n<td>Message relevance<\/td>\n<td>15 %\u201320 %<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>Actual bookings or sales<\/td>\n<td>Varies by offer; track and improve<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Review numbers weekly. Tweak subject lines (first sentence), offers, or send times and watch small adjustments drive big gains.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Staying_Legit_Without_Killing_the_Vibe\"><\/span>Staying Legit Without Killing the Vibe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Get explicit permission<\/strong> before texting. A checked box on a form or a keyword text back works.<\/li>\n<li><strong>Identify yourself<\/strong> in every message.<\/li>\n<li><strong>Provide an easy opt-out<\/strong> (\u201cReply STOP to unsubscribe\u201d) and honor it right away.<\/li>\n<li><strong>Keep records<\/strong> of permissions; carriers can ask for proof.<\/li>\n<\/ul>\n<p>Complying with these basics keeps you off carrier blacklists and out of hot water\u2014simple as that.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts_A_Tiny_Screen_A_Massive_Opportunity\"><\/span>Final Thoughts: A Tiny Screen, A Massive Opportunity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SMS puts your marketing in the same pocket as your customer\u2019s house keys. In a trade where timing and trust decide who wins the bid, texting delivers speed, clarity, and personal connection you can\u2019t match with email alone. Start small\u2014maybe with appointment reminders\u2014then layer in promotions and feedback loops. You\u2019ll wonder how you ever managed without it.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Ready_to_Turn_Those_Texts_Into_Booked_Jobs\"><\/span>Ready to Turn Those Texts Into Booked Jobs?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>First, make sure your <a href=\"https:\/\/darrenslaughter.co\/how-much-does-a-construction-website-cost\/\">website<\/a> pulls its weight.<\/strong> Grab a <a href=\"https:\/\/darrenslaughter.co\/free-homepage-review\/\">free homepage review<\/a> and see how every visitor (and future text subscriber) experiences your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-Y8EwCz-300x200.jpeg\"  data-excerpt=\"If your brand talks like everybody else, it disappears into the noise. That\u2019s why your brand voice\u2014how your business \u201csounds\u201d online\u2014is one of the most powerful tools you have. It\u2019s how you stand out, build trust, and make people feel like they know you before they ever pick up the phone. But here\u2019s the good&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-create-a-brand-voice-online-that-actually-sounds-like-you\/\">brand<\/a>.<\/li>\n<li><strong>Next, tighten the bolts site-wide.<\/strong> Our <a href=\"https:\/\/darrenslaughter.co\/10-point-checkup\/\">10-point website checkup<\/a> shows exactly where leaks cost you leads\u2014and how to fix them fast.<\/li>\n<\/ol>\n<p>Buzz us when you\u2019re ready. Your next job could start with just one well-timed text.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Picture this: you\u2019re on a jobsite when your phone buzzes. You glance down, skim a short message, and get right back to work\u2014all in under<\/p>\n","protected":false},"author":2,"featured_media":2099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_26010935_26010935":"","linkedin_uL8FmmzIDq_uL8FmmzIDq":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMS Text Message Marketing for Contractors: The Pocket-Sized Powerhouse - DARREN SLAUGHTER<\/title>\n<meta name=\"description\" content=\"Unlock the power of SMS text message marketing for contractors. Engage homeowners with high open rates and instant communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.co\/sms-text-message-marketing-for-contractors-the-pocket-sized-powerhouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS Text Message Marketing for Contractors: The Pocket-Sized Powerhouse\" \/>\n<meta property=\"og:description\" content=\"Unlock the power of SMS text message marketing for contractors. 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