{"id":854,"date":"2025-07-03T12:16:05","date_gmt":"2025-07-03T12:16:05","guid":{"rendered":"https:\/\/darrenslaughter.co\/?p=854"},"modified":"2025-07-05T13:51:42","modified_gmt":"2025-07-05T13:51:42","slug":"the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide","status":"publish","type":"post","link":"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/","title":{"rendered":"The 4 Ps of Marketing for Construction Companies: A Straight-Forward Guide"},"content":{"rendered":"<p>If you build <a href=\"https:\/\/darrenslaughter.co\/how-to-turn-common-homeowner-objections-into-persuasive-copy-that-sells\/\">houses<\/a>, pave roads, or remodel kitchens, <a href=\"https:\/\/darrenslaughter.co\/how-to-turn-website-visitors-into-estimates-without-being-pushy\/\">marketing<\/a> can feel like an entirely different jobsite. Luckily, the classic <strong>4 Ps framework\u2014Product, Price, Place, and Promotion\u2014still works beautifully for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hKO2NN-300x204.jpeg\"  data-excerpt=\"Your crews pour concrete and swing hammers. Marketing feels like a separate language. Good news: you can learn it the same way you learned to read blueprints\u2014one clear line at a time. This guide turns construction marketing into a set of simple, actionable steps you can start today. 1. Lay the Foundation: Know Who You\u2019re&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-a-no-nonsense-1000-word-playbook\/\">construction<\/a> companies<\/strong>. Think of each P as a sturdy pillar holding up your brand. Without one, the whole structure wobbles. Below we\u2019ll walk through each pillar in plain English, share real-world examples, and show you how to put the ideas to work today.<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/#1_Product_The_Project_You_Actually_Deliver\" >1. Product: The Project You Actually Deliver<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/#2_Price_The_Value_Exchange\" >2. Price: The Value Exchange<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/#3_Place_Where_Clients_Discover_and_Experience_You\" >3. Place: Where Clients Discover and Experience You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/#4_Promotion_Telling_the_Right_Story_to_the_Right_Audience\" >4. Promotion: Telling the Right Story to the Right Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/#Putting_All_4_Ps_Together_A_Real-World_Snapshot\" >Putting All 4 Ps Together: A Real-World Snapshot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/#Quick-Start_Checklist_for_Your_Crew\" >Quick-Start Checklist for Your Crew<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/#Final_Word\" >Final Word<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/#Ready_to_Make_Your_Website_Pull_Its_Weight\" >Ready to Make Your Website Pull Its Weight?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Product_The_Project_You_Actually_Deliver\"><\/span>1. Product: The Project You Actually Deliver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>What it means in construction<\/strong><br \/>\nIn most industries, \u201cproduct\u201d is a thing you put on a shelf. In construction, your \u201cproduct\u201d is the finished project plus the experience of working with you. That includes craftsmanship, timeline, communication, safety, and warranties. Homeowners and commercial clients buy confidence more than concrete.<\/p>\n<p><strong>Nail it with these tips<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Action<\/strong><\/th>\n<th><strong>Why It Works<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Package your services<\/strong> into clear bundles\u2014e.g., \u201cKitchen Refresh,\u201d \u201cFull Gut,\u201d \u201cDesign-Build Luxury.\u201d<\/td>\n<td>Clients understand scope and value quickly.<\/td>\n<\/tr>\n<tr>\n<td><strong>Show before-and-after photos<\/strong> on your website and social feeds.<\/td>\n<td>Visual proof beats promises every time.<\/td>\n<\/tr>\n<tr>\n<td><strong>Add a client portal<\/strong> for schedules, invoices, and daily logs.<\/td>\n<td>Transparency reduces anxiety and builds trust.<\/td>\n<\/tr>\n<tr>\n<td><strong>Offer tiered warranties<\/strong> (1-year, 3-year, 10-year).<\/td>\n<td>Differentiates you from the \u201ctruck and ladder\u201d competition.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Metaphor:<\/strong> Your product is like a blueprint. If lines are fuzzy, the building won\u2019t stand straight. Make every detail clear so prospects see exactly what they\u2019ll get.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Price_The_Value_Exchange\"><\/span>2. Price: The Value Exchange<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Why pricing is tricky<\/strong><br \/>\nMaterial costs swing like a pendulum, and free YouTube tutorials convince some folks they can DIY anything. Yet race-to-the-bottom pricing is a shortcut to bankruptcy. Price should reflect expertise, materials, project complexity, and the headaches you prevent.<\/p>\n<p><strong>How to set (and defend) your price<\/strong><\/p>\n<ol>\n<li><strong>Itemize, don\u2019t hide.<\/strong> Break quotes into labor, materials, permits, and contingencies. Clients respect transparency.<\/li>\n<li><strong>Use \u201cgood-better-best\u201d options.<\/strong> Offer three levels so budget-minded prospects can still hire you at a smaller scope.<\/li>\n<li><strong>Highlight cost of inaction.<\/strong> A leaking roof today might be a mold farm next year. Spell that out.<\/li>\n<li><strong>Anchor with social proof.<\/strong> Share testimonials that mention \u201cworth every penny\u201d to reinforce value.<\/li>\n<\/ol>\n<p><strong>Metaphor:<\/strong> Think of pricing like load-bearing walls. If you remove too much (i.e., cut price below cost), the house collapses. Keep structural integrity by pricing for profit and quality.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Place_Where_Clients_Discover_and_Experience_You\"><\/span>3. Place: Where Clients Discover and Experience You<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Beyond jobsite location<\/strong><br \/>\nPlace isn\u2019t just geography; it\u2019s every channel customers use to find, interact with, and hire you. For construction, that includes:<\/p>\n<ul>\n<li><strong>Local SEO:<\/strong> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-glQ3NQ-300x200.jpeg\"  data-excerpt=\"You don\u2019t need to out-spend the national chains\u2014you just need to out-think them. Below are battle-tested digital marketing ideas built for contractors who want the phone ringing and the calendar full without drowning in guru jargon. Grab a fresh cup of coffee, settle in, and let\u2019s map out a plan that works in the real&hellip;\" href=\"https:\/\/darrenslaughter.co\/contractor-digital-marketing-ideas-that-actually-win-jobs\/\">Google Business Profile<\/a>, maps listings, and \u201cnear me\u201d keywords.<\/li>\n<li><strong>Neighborhood signs:<\/strong> Yard signs or banners on active projects.<\/li>\n<li><strong>Trade shows and home expos:<\/strong> Face-to-face trust accelerators.<\/li>\n<li><strong>Partner referrals:<\/strong> Architects, realtors, or interior designers.<\/li>\n<\/ul>\n<p><strong>Boost your \u201cplace\u201d footprint<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Channel<\/strong><\/th>\n<th><strong>Quick Win<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong><a href=\"https:\/\/darrenslaughter.co\/double-down-on-your-google-business-profile\/\">Google<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-5IivfW-300x200.jpeg\"  data-excerpt=\"Remember the good old days when you could hit a \u201cChat with a rep\u201d button inside Facebook Business Manager and a human being actually answered? In 2025, that feels like remembering pay phones. Today, if you run a business page and something breaks, the odds of getting real help from Facebook (now Meta) are close&hellip;\" href=\"https:\/\/darrenslaughter.co\/facebook-offers-no-support-for-business-pages-the-reality-and-how-to-survive-it\/\">Business<\/a> Profile<\/strong><\/td>\n<td>Post weekly project photos and answer Q&amp;As to climb local search results.<\/td>\n<\/tr>\n<tr>\n<td><strong>Jobsite signage<\/strong><\/td>\n<td>Add a QR code linking to a project gallery\u2014passersby love to peek.<\/td>\n<\/tr>\n<tr>\n<td><strong>Referral agreements<\/strong><\/td>\n<td>Offer a modest commission or charitable donation to partners who send leads.<\/td>\n<\/tr>\n<tr>\n<td><strong>Community workshops<\/strong><\/td>\n<td>Host a \u201cHow to Prep for a Remodel\u201d night at a local hardware store.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Metaphor:<\/strong> Place is like scaffolding: the higher and sturdier it is, the more people can see the work in progress.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Promotion_Telling_the_Right_Story_to_the_Right_Audience\"><\/span>4. Promotion: Telling the Right Story to the Right Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Tools that move the needle<\/strong><\/p>\n<ol>\n<li><strong>Educational Content.<\/strong> Blog posts, how-to videos, and simple infographics answer common questions (\u201cWhat does a bathroom remodel cost in 2025?\u201d). This positions you as the helpful pro, not the pushy salesperson.<\/li>\n<li><strong>Targeted <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-i51pCz-300x199.jpeg\"  data-excerpt=\"Getting steady, high-value projects no longer comes down to a Yellow Pages listing and a nice truck wrap. Homeowners now swipe, scroll, and search before they ever pick up the phone. The good news? When you know where to show up\u2014and what to say\u2014advertising turns into a predictable system that fills your pipeline month after&hellip;\" href=\"https:\/\/darrenslaughter.co\/the-best-ads-for-contractors-proven-campaigns-that-bring-in-quality-leads\/\">Ads<\/a>.<\/strong> Use <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"Why Facebook Still Owns the Jobsite With 3.06 billion monthly active users, Facebook is the bustling digital main street where your future clients already hang out. (backlinko.com) Even as new platforms pop up, its reach and targeting muscle make it the #1 channel for local contractors who need steady leads, not fleeting likes. Add in&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-on-facebook-a-blueprint-for-leads-that-stick\/\">Facebook<\/a> and Google ads filtered by ZIP code, home value, or recent mortgage activity. Speak directly to the homeowner ready to hire.<\/li>\n<li><strong>Project Spotlights.<\/strong> Short case studies with costs, timelines, and client quotes. Real numbers cut through <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-tUA3vi-300x200.jpeg\"  data-excerpt=\"Why LSAs Deserve a Spot in Your Toolbelt Google\u2019s Local Services Ads (LSAs) sit above every other search result\u2014even traditional PPC\u2014when a homeowner types \u201cfoundation repair near me.\u201d They\u2019re pay-per-lead, not pay-per-click, so you spend money only when a prospect actually calls, messages, or books. Studies show construction and home-service companies typically pay $25 to&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-is-construction-marketing-with-google-local-services-ads-a-2025-playbook-for-contractors-who-want-the-phone-to-ring\/\">marketing<\/a> fluff.<\/li>\n<li><strong>Email Drip Series.<\/strong> A five-email sequence that turns tire-kickers into warm leads\u2014covering budgeting, permits, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cQlj5X-300x225.jpeg\"  data-excerpt=\"Your Website Is a Work Truck\u2014Not a Show Car When you haul lumber to a job, you don\u2019t drive a chrome-plated show car; you choose the fastest, toughest truck you can afford. Your website should feel the same\u2014built for speed and ready to work. Every extra second of load time is like driving that truck&hellip;\" href=\"https:\/\/darrenslaughter.co\/contractor-website-design-cutting-page-load-time-in-half\/\">design<\/a> trends, and a soft sell at the end.<\/li>\n<\/ol>\n<p><strong>Promotion <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hgJfPE-300x200.jpeg\"  data-excerpt=\"Money feels tight, yet leads still have to flow. The good news? Some of the most effective contractor marketing tactics cost little more than sweat and persistence. Below is a 1,000-word game plan packed with free\u2014or almost free\u2014ways to get your phone ringing without raiding your tool trailer. 1. Turn Every Job Site Into a&hellip;\" href=\"https:\/\/darrenslaughter.co\/zero-dollar-hustle-the-best-marketing-for-contractors-with-no-budget\/\">budget<\/a> rule of thumb<\/strong><br \/>\nAim to reinvest <strong>5-10 % of annual revenue<\/strong> into marketing. In slow seasons, lean toward content and <a href=\"https:\/\/darrenslaughter.co\/how-to-win-local-search-google-business-profile-tactics-that-actually-work-in-2025\/\">SEO<\/a>; in busy seasons, lean on retargeting ads to fill future pipeline.<\/p>\n<p><strong>Metaphor:<\/strong> Promotion is your jobsite\u2019s floodlight. No matter how solid the build, people won\u2019t admire it in the dark. Shine a bright, consistent beam on your best work.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Putting_All_4_Ps_Together_A_Real-World_Snapshot\"><\/span>Putting All 4 Ps Together: A Real-World Snapshot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine \u201cRiverstone Builders,\u201d a mid-size residential <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-mxR16f-300x223.jpeg\"  data-excerpt=\"Why Angi Should Be on Your Bid List Angi (formerly Angie\u2019s List + HomeAdvisor) is more than another lead farm\u2014it\u2019s a sprawling digital subdivision where homeowners actively look for pros to tackle real projects today. The platform now connects 200,000-plus contractors with more than 150 million homeowners across the U.S. (angi.com) Couple that reach with&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-with-angi-turn-pay-per-lead-dollars-into-contract-winning-relationships\/\">contractor<\/a>:<\/p>\n<ul>\n<li><strong>Product:<\/strong> Offers three remodel packages with clear scopes and 3-year workmanship warranty.<\/li>\n<li><strong>Price:<\/strong> Uses good-better-best estimates and a finance partner for loans under $50k.<\/li>\n<li><strong>Place:<\/strong> Ranks top three on Google for \u201ckitchen remodel Lancaster PA,\u201d displays branded dumpsters on every site, and co-hosts webinars with a local designer.<\/li>\n<li><strong>Promotion:<\/strong> Runs monthly Facebook ads featuring client videos, plus a bi-weekly blog answering homeowner FAQs.<\/li>\n<\/ul>\n<p>Riverstone doesn\u2019t just build additions\u2014they\u2019ve built a marketing system where each P supports the others. Strong product clarity justifies premium pricing. Smart placement boosts promo ROI. Consistent promotion brings traffic back to product pages. The circle turns, the pipeline stays full.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Quick-Start_Checklist_for_Your_Crew\"><\/span>Quick-Start Checklist for Your Crew<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Audit your website<\/strong>: Do packages, photos, and warranties jump off the page within 10 seconds?<\/li>\n<li><strong>Revisit your pricing sheet<\/strong>: Add \u201cgood-better-best\u201d tiers by Friday.<\/li>\n<li><strong>Claim or update your Google Business Profile<\/strong>: New photos + review reply = algorithm love.<\/li>\n<li><strong>Write one educational blog post<\/strong> this month answering your most common client question.<\/li>\n<li><strong>Track one metric per P<\/strong> (e.g., warranty claims, average project margin, map views, ad click-through rate). Small numbers reveal big <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/pinterest-300x157.webp\"  data-excerpt=\"When a homeowner scrolls through Pinterest, they\u2019re not just killing time\u2014they\u2019re drawing a roadmap for their next big purchase. Each pin saved, board organized, and keyword searched whispers where that person is on the journey from \u201csomeday dream\u201d to \u201ccall the contractor.\u201d By studying Pinterest traffic the way a builder studies blueprints, you, the contractor,&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-pinterest-traffic-can-teach-contractors-about-buyer-intent\/\">insights<\/a>.<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Final_Word\"><\/span>Final Word<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mastering the 4 Ps isn\u2019t about textbook theory; it\u2019s about pouring a solid foundation under every <a href=\"https:\/\/darrenslaughter.co\/double-down-with-your-google-business-profile\/\">marketing<\/a> move. When <strong>Product, Price, Place, and Promotion work in sync<\/strong>, you:<\/p>\n<ul>\n<li>Attract better-fit clients.<\/li>\n<li>Command sustainable margins.<\/li>\n<li>Reduce feast-or-famine cycles.<\/li>\n<li>Build a brand as sturdy as the structures you create.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Ready_to_Make_Your_Website_Pull_Its_Weight\"><\/span>Ready to Make Your Website Pull Its Weight?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your homepage is often a prospect\u2019s first site visit\u2014make sure it earns you the next call. <strong><a href=\"https:\/\/darrenslaughter.co\/free-homepage-review\/\">Grab a free homepage review<\/a><\/strong> and get plain-spoken, actionable tips to turn clicks into contracts.<\/p>\n<p>Build smart, market smarter, and watch those 4 Ps compound into lasting success.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>If you build houses, pave roads, or remodel kitchens, marketing can feel like an entirely different jobsite. Luckily, the classic 4 Ps framework\u2014Product, Price, Place,<\/p>\n","protected":false},"author":2,"featured_media":311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_26010935_26010935":"","linkedin_uL8FmmzIDq_uL8FmmzIDq":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4 Ps of Marketing for Construction Companies: A Straight-Forward Guide - DARREN SLAUGHTER<\/title>\n<meta name=\"description\" content=\"Unlock effective marketing for construction companies with the 4 Ps framework. Learn how to strengthen your brand today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.co\/the-4-ps-of-marketing-for-construction-companies-a-straight-forward-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4 Ps of Marketing for Construction Companies: A Straight-Forward Guide\" \/>\n<meta property=\"og:description\" content=\"Unlock effective marketing for construction companies with the 4 Ps framework. 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